If you’re still relying on social media to grow your business, let me give you some tough love—it’s not enough. Posts disappear in hours, algorithms change overnight, and suddenly you’re shouting into a crowded room hoping the right people hear you. Exhausting, right?

That’s why Flodesk is the best email marketing tool for growth in 2025—and why I call email marketing the real MVP of online business.

In this post, I’m sharing why email marketing beats social every time, why I switched from Mailchimp to Flodesk, and the wins my clients (and even my brother!) are seeing because of it.

🎧 Want the full conversation? This post is based on Episode 6 of The One Wild Brand Podcast.

Why Email Marketing Beats Social Media Every Time

Here’s the truth: social media is cute for visibility, but it’s not reliable for conversions. Algorithms decide who sees your posts. Reach tanks for no reason. And don’t get me started on trying to “game the system.”

Email marketing is different. Your list is yours. Every subscriber said yes to hearing from you. And every message lands directly in their inbox. That’s why I call your list a business safety net—no algorithm can take it away.

My Switch From Mailchimp to Flodesk

For years, I used Mailchimp. It worked, but it felt clunky and stuck in the early 2000s. When I first tested Flodesk, I’ll admit I hesitated—I had all my automations set up in Mailchimp, and change felt overwhelming.

But once I gave Flodesk a real shot? Game over. I was hooked.

Here’s what I love:

• Flat pricing: Unlimited subscribers for one flat fee (no more crying when your list grows).

• Gorgeous templates: Your emails look as good as your Instagram grid.

• Easy workflows: Drag-and-drop automations instead of pulling your hair out.

• Strong analytics: You can see exactly who opened, clicked, and engaged.

👉 Want in? Get 50% off your first year of Flodesk with my code: https://flodesk.com/c/3TZV5G.

Real Client Wins With Flodesk

One of my recent clients, Brooke, runs a dental billing company. We gave her brand and website a glow-up, but we didn’t stop there—we built her branded email templates inside Flodesk.

Within weeks of hitting send, she saw:

• A spike in website traffic

• Booked discovery calls

• Actual engagement from her email list

Her emails didn’t just look good—they converted. That’s the power of pairing strategy with design.

Flodesk Converts Skeptics (Like My Brother)

Want to know how good Flodesk is? It even won over my brother. He’s a chef with a healthy meal delivery business and retreats. He was on Mailchimp and kind of “meh” about sending newsletters.

I convinced him to give Flodesk a try. A week later he called me and said, “Amanda, this is so much easier. Why didn’t you tell me sooner?” (For the record, I did.)

Now his emails look branded, professional, and effortless—which is exactly the point.

How I Use Flodesk in My Business

For me, Flodesk does it all:

• Freebies & lead magnets: Like my Branding Consistency Checklist or How to Start a Podcast guide—delivered automatically with workflows.

• Nurture sequences: Subscribers get follow-up emails that build trust and point them toward services like Showit website design.

• Weekly newsletters: I share behind-the-scenes stories, resources, and quick wins with my audience.

Because Flodesk is so visual, my emails always look polished and on-brand—no extra design time needed.

Why Flodesk Is the Best Email Marketing Tool for Growth

At the end of the day, email marketing is how you stop chasing likes and start building real, lasting relationships with your audience. And Flodesk makes it easier (and prettier) than any other platform I’ve tried.

So if you’ve been putting off starting an email list? This is your sign.

✨ Try Flodesk free for 14 days and get 50% off your first year with my link: https://flodesk.com/c/3TZV5G.

And if you want to hear me dish about this topic with even more stories (yes, including my love for Polly Pocket and my son’s dinosaur cake 🎂), tune into Episode 6 of The One Wild Brand Podcast.