When I think back on my journey of building and scaling businesses, there are three clear things that helped me grow my business faster. And the truth is, for a long time, I wasn’t doing them. In fact, I kept quiet about what I was building because I never wanted to come across as braggy. But here’s what I learned: staying quiet was actually keeping me small.

The good news? Once I leaned into these three things, everything started to shift.

1. Talking About What I Do and Making Connections

For years, I thought people would just see what I was doing and naturally find their way to me. Wrong. The real growth came when I started actually telling people what I do — in conversations, online, in groups, and through my content.

And no, it doesn’t have to feel pushy or salesy. It’s all in the delivery. For me, it’s not about “selling.” It’s about sharing my genuine passion for helping others with branding and websites. Once I started doing that, doors opened. Connections turned into opportunities. Conversations turned into clients.

If you’re holding back because you don’t want to brag, trust me — the right people want to know what you do.

2. Owning My Branding and Website

I’ve said this before, but it’s worth repeating: once I had a beautiful, professional website and cohesive branding, I felt the confidence to show up in a whole new way.

When I rebranded my first business, Essential Dental Services, everything changed. Before that, I was trying to grow behind the scenes with visuals that didn’t reflect who we were. But the moment I invested in strong branding, I felt proud to stand in front of the business. That confidence wasn’t just internal — it came across in how I showed up online and how potential clients saw us.

Owning your branding is not just about looking good. It’s about feeling aligned, confident, and ready to take your business seriously. That shift helped one of my businesses grow substantially — and it’s why I’m so passionate about helping other women with their branding today.

3. Leaning Into My Unique Story and Expertise

I used to downplay my background, but it turns out it’s one of my biggest assets. I spent over 20 years in dentistry, moving from clinical roles into management, and eventually starting my own dental billing company. I grew that company from scratch, scaled it to seven figures, and sold it.

That story — and the lessons from it — now allow me to help others in a way that’s truly unique. For example, I’ve been able to combine my branding and web design skills with my dental background to create websites for dental consultants and dental billing companies. I know their industry, their struggles, and their clients — which makes my designs more than just pretty. They’re strategic and built to work for their specific needs.

Your story matters too. When you lean into your background, even if it feels “different,” it sets you apart in a way no one else can replicate.

The Bottom Line

The things that helped me grow my business faster weren’t shortcuts or hacks. They were shifts in how I showed up:

• Talking openly about what I do and making real connections

• Owning my branding and website with confidence

• Leaning into my unique story and expertise

If you’re trying to grow right now, start there. Share what you do, proudly. Invest in your brand so you can confidently stand behind it. And don’t be afraid to tell your story — it might be the thing that connects you to the clients you’ve been waiting for.