A couple weeks ago, I was sitting on a marketing panel with two incredible women, Abby from Resonate Social and Marie from J and M Marketing. We were each talking about different pieces of marketing. I covered websites. Abby covered social media. Marie talked through email marketing and analytics.

And then the topic of your link in bio website came up.

Immediately, I was like… yes. This is one of those small things that feels simple, but actually has a much bigger impact than people realize.

Most people are doing this the easy way. But not necessarily the smart way.

What Most People Are Using for Their Link in Bio

If you’re on Instagram or even Facebook, you’ve probably seen this a thousand times.

Someone says “link in bio” and it sends you to a page like Linktree.

And listen, Linktree is not bad.

It’s quick. It’s easy. It works.

In fact, for influencers or affiliate marketers, it makes a lot of sense. They are often sending people to multiple external links. They may not even have a full website. So for them, it gets the job done.

However, if you are a service-based business owner, coach, or someone building a brand, your strategy needs to go deeper than that.

Because every single click matters.

Why Link-in-Bio Tools Are a Missed Opportunity

This is where I want you to shift your perspective a little bit.

Using Linktree is not necessarily wrong. But it is a missed opportunity.

You’re Sending Traffic Away From Your Website

First, think about the effort it actually takes to get someone to click your link in the first place. It does not happen by accident. You created the content. You showed up consistently. You built trust over time. And because of that, someone was interested enough to take the next step.

However, instead of bringing them deeper into your world, you are often sending them somewhere that is not even your own website.

As a result, that click, which you worked so hard to earn, is no longer benefiting your business in the way that it could. That same click could have gone toward building your brand, strengthening your authority, and increasing your visibility online. Instead, it is being redirected somewhere else entirely.

And when you really think about it, that is a pretty big missed opportunity.

Because at the end of the day, you worked for that click. So not only should you value it, but you should also make sure it is working for you.

It Doesn’t Fully Reflect Your Brand

Second, Linktree pages tend to feel generic.

Even when you upgrade and customize them, they still follow a similar structure and style.

On the other hand, your website is where your brand actually lives.

It reflects your personality, your messaging, and your overall experience.

So when someone clicks your link in bio, that should feel like stepping into your world. Not into a templated page that looks like everyone else’s.

You’re Limited in Data and Strategy

Second, Linktree pages tend to feel generic, and that is something you start to notice more and more as you grow your brand. While they are convenient, they are also built to serve the masses. So even when you upgrade and customize them, they still follow a very similar structure and style.

As a result, your page can end up looking and feeling like everyone else’s, even if your brand is completely different.

On the other hand, your website is where your brand actually lives and breathes. It is where your personality comes through. It is where your messaging is intentional. And it is where your overall experience is designed to feel cohesive and aligned.

Because of that, when someone clicks your link in bio, it should feel like a natural extension of everything they just experienced on your social media. It should feel like stepping into your world.

Not like landing on a templated page that could belong to anyone.

You Don’t Own the Platform

Finally, and this is a big one, you do not own Linktree.

At any point, platforms can change. Features can shift. Accounts can be restricted.

But your website is yours.

You control it. You build it. You grow it.

And that level of ownership is something I will always prioritize in business.

What to Do Instead: Create a Link in Bio Page on Your Website

So what should you do instead?

This is exactly what I do, and what I recommend to my clients.

Instead of using Linktree, I created a dedicated link in bio website page on my own site.

It looks similar in function. It is clean. It is simple. It has buttons and links.

However, it is fully branded. It is mobile-friendly. And most importantly, it lives on my domain.

So every time someone clicks that link, they are entering my ecosystem.

Why a Link in Bio Website Is the Smarter Choice

Let’s break this down a little more strategically.

SEO Benefits That Actually Build Your Business

Every time someone visits your website, it sends signals to search engines.

It shows that your content is relevant. It shows that people are engaging.

Over time, this helps improve your rankings.

However, if you are sending all of your traffic to Linktree, you are building their domain authority instead of your own.

And that is a huge missed opportunity when it comes to long-term growth.

Full Control Over Design and Experience

When your link in bio lives on your website, you have full control.

You can design it exactly how you want. You can match your branding. You can guide the user experience.

You are not limited to someone else’s layout or rules.

That means your brand feels cohesive from the first click all the way through.

Better Analytics and Smarter Decisions

With your own website, you can track everything.

You can see:

• What links are getting clicked

• Where traffic is coming from

• What is converting

And because of that, you can make smarter decisions.

You are no longer guessing. You are refining.

A More Professional and Elevated Experience

This one is subtle, but powerful.

When someone clicks your link and lands on your website, it immediately feels more elevated.

It shows that you are invested in your business.

It builds trust.

And in many cases, that trust is what leads to inquiries, bookings, and sales.

How to Create a Link in Bio Page on Your Website

The good news is this is actually very simple to set up.

You do not need anything complicated.

Here is what I recommend:

• Create a new page on your website

• Use a simple URL like /links or /start

• Design it with mobile in mind first

• Add 3 to 6 intentional links such as:

  • Your services

  • Your freebie

  • Your podcast

  • Your portfolio

  • Your contact page

Keep it clean. Keep it strategic.

This is not about adding everything. It is about guiding your audience.

How I Use My Link in Bio Website

On my own website, my link in bio goes directly to a custom page.

From there, you can easily navigate to my podcast, my templates, my services, and more.

And the best part is that every click is working for me.

It is building my website. It is strengthening my SEO. It is creating a more cohesive experience.

It is a small shift, but it has a big impact.

Want a Done-for-You Link in Bio Page?

If you are a Showit user, I actually created a template for this.

Because once you see how simple and effective this is, you cannot unsee it.

Instead of starting from scratch, you can grab my Showit link in bio template and customize it to match your brand.

I will link it for you here so you can check it out.

Listen to the Podcast Episode

If you want to hear me talk through this in real time, you can listen to the full episode here:

Why Your Link in Bio Should Live on Your Website and Not Linktree

I break this down in a quick, actionable way so you can implement it right away.

Final Thoughts

At the end of the day, your marketing should always work together.

Your social media should support your website. Your website should support your offers. And every click should move people closer to working with you.

So if you take one thing from this post, let it be this:

You are already doing the hard part by getting people to click.

Now make sure you are sending them somewhere that actually builds your business.